Our story

Transformation Begins Here: SWO and the Future of Street Workout



Street Workout is about pushing your body beyond what you thought possible, breaking your own records, and pushing back the barriers of your own limits. It's also the feeling of belonging to a community that shares your values of personal supremacy, courage and excellence. It's this connection, this sharing of experience and knowledge, that makes Street Workout a truly unique and rewarding experience. It's much more than just a sport, it's a way of life that pushes us to surpass ourselves, to constantly improve, and to grow together.

The beginning

Agustín Yepes, creator of the SWO brand, has dedicated the last 7 years of his life to the world of Street Workout in Toulouse, France. During this time, he cultivated a deep passion for the sport and became increasingly involved in the community. Over the years, he observed the serious problems affecting Street Workout and decided to take matters into his own hands.

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The creation

Last year, inspired by his love for Street Workout and his desire to make a difference, he decided to make his vision a reality. SWO was born from a determination to solve the problems that plagued the community and a deep commitment to the future of the sport. That's why it all started with Swockets, a symbolic product that solves a major problem in the culture: Holey socks.

The mission

SWO 's mission is to innovate and develop equipment and clothing adapted to the practice of street workout. The main objective of the brand is to promote this sport, to create a real identity around it, and to allow athletes to surpass themselves while offering high-quality products adapted to the specific needs of the discipline.

Innovate - Promote sport - Allow athletes to surpass themselves - advocate authenticity and community practice

Let's build the futur together

Tell us what kind of product or service you need to improve your training performance.

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    Common values

    Our commitment to these athletes goes far beyond a simple sponsorship: it is a partnership that reflects the values of our vision. These athletes embody the strength, authenticity, freedom and versatility that we transmit. They are living proof that being yourself, surpassing your limits and embracing your uniqueness can transform lives. Through their passion and their journey, they make this vision tangible and inspiring. With them, we have the ambition to democratize this philosophy: to show that everyone, whatever their starting point, can become the best version of themselves.

    SWO - Athletes

    At SWO, our priority is to highlight our athletes and support them in their careers. We are committed to offering them sustainable contracts, adapted to their needs, and to supporting them as much as possible to help them reach new heights. Our goal is to serve as a springboard for their ascent, by providing them with the resources necessary to grow both athletically and professionally. Although our contracts are not yet sufficiently remunerative for them to be able to live off them, this remains our long-term goal. We strongly believe in the strength of our team and are eager to grow street workout together, while supporting our athletes in this exceptional adventure for athletes, by providing our collaborators with all the tools and support necessary to reach the top.

    We are excited for this next step where we not only provide high quality products but also become part of the journey of these incredible athletes. Join us on this exciting journey and be part of the Street Workout revolution. Together we can take this sport to new heights and celebrate the spirit of overcoming that drives these athletes.